Lang’s Fishing Adventures are Fraser River Fishing Guides that has been around for a few years, noticing that all of their business was created by word of mouth and not their site. Not only were they not attracting any new customers through their website, but they couldn’t seem to get noticed by Google. When the owner contacted us, we noticed that his Joomla-based site was full of serious issues and set-up wrong, but Joomla itself was preventing Lang’s site from seeing any rankings better than page 6 in Google.
We took at look at his traffic stats and noticed that the only way people found his site, was if they typed in “Lang’s Fishing Adventures” in a search engine. That’s when we knew we had a serious problem that needed to be resolved.
The only way you’ll gain new customers from your site is if they can find you by searching for the products and services you offer. In Lang’s case, he needed to be found for search terms such as, “Fraser River Fishing Guides”,”Vancouver fishing guide”,”Fraser River fishing” and more.
The first thing we did for Lang was convert his site into a WordPress site. We did this for two reasons.
- Lang wanted to be able to add content to his site without having to hire a web designer. WordPress is ideal for small business owners for this exact reason. It’s free, easy to use and doesn’t require to to hire someone anytime you want to update it.
- WordPress is very Search Engine Friendly. With plugins and settings that are easily configurable, it is the best CMS(Content Management System) around.
After converting his site and working on the SEO, we noticed a sharp increase in traffic. Not just any traffic, but people were searching and finding Lang’s site using a wide variety of terms and phrases. Now Lang’s site increases his revenue, while decreasing his advertising and design costs! Win-WIN!
Do you want to be able to edit your site without paying people to do it. Are you tired of spending hours just trying to figure out HTML or frustrated that you can update your site without forking out big bucks? Give us a call at 604-366-3262 so we can help you!